Services.

  • business planning.

    Tourism development specialist.

    Business and marketing strategy.

    Assistance becoming export ready.

    Business assessments and goal setting.

  • Business innovation.

    Tourism product development.

    Product positioning.

    Product gap analysis & identify opportunities.

    Project management of initial concept to product launch.

    Develop meaningful experiences to connect customers with your brand.

  • marketing and content.

    Marketing plans.

    Marketing advisory.

    Corporate content writing and content plans.

    Copy writing.

    Media kits and sales collateral.

    Media releases.

    Blog writing.

  • grant writing.

    Written grant applications for local, State and Federal funding programs.

    Assistance with managing administration and reporting requirements.

    Specialising in tourism, economic development, arts and culture projects.

    Proof reading applications.

    Award submissions.

  • representation.

    Outsource your sales and marketing.

    Tailored packages to suit your business needs.

  • tailored projects.

    Speak with Alex about your individual business needs.

    Outsource project management.

    Regional projects and strategies.

    Seamless stakeholder engagement.

Clients

Frequently Asked Questions

  • A tourism development consultant helps businesses, councils and destinations plan, grow and strengthen their visitor economy. This can include destination strategy, experience and product development, marketing direction, and investment readiness. The focus is always on creating experiences that are viable, competitive and aligned to market demand.

  • I work across both local government and the tourism industry. This includes councils, regional tourism organisations and tourism operators such as accommodation providers, tour businesses and nature-based experiences. Each project is tailored to the context, whether that’s destination planning at a regional level or supporting an individual business to grow.

  • Yes. I regularly support small and emerging tourism businesses alongside larger council and destination projects. This balance is important — it means strategies are grounded in what’s actually happening on the ground, while also aligning with broader destination priorities.

  • Yes, this is a core part of my work. I support clients to position their project, align it with relevant funding programs and prepare strong, well-evidenced applications. This includes grant writing, supporting documentation and helping projects become investment-ready.

  • We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.

  • Clients often tell me they value having someone who can step in, quickly understand their business or project and provide clear, practical direction. I take a collaborative and considered approach, listening first, asking the right questions and then working alongside you to shape solutions that are achievable and aligned to your goals.

    I aim to make the process feel straightforward and supportive, whether we’re working on a strategy, a grant application or refining your business. My role is to bring clarity, share insight and help you move forward with confidence.

  • Projects range from tourism development strategies and precinct planning through to experience development, marketing planning, mentoring and industry capability building. I also support award submissions, stakeholder engagement processes and tailored advisory projects.

  • Yes, always with a strategic focus. The goal is visibility and conversion — ensuring your marketing is reaching the right audience and driving bookings or visitation. This may include marketing plans, content direction and refining how your business or destination shows up across digital channels.

  • Every project starts with listening, understanding your goals, your challenges and your market. From there, I develop a practical, tailored approach that reflects your stage of development and available resources. The focus is always on achievable outcomes, not just ideas.

  • The best place to start is a conversation. You can get in touch via the contact page to arrange an initial discussion, where we can talk through your project and explore how I can support you.

  • Tourism mentoring provides practical, one-on-one guidance to help you grow your business. This can include refining your product, improving your marketing, becoming trade-ready, increasing bookings, and understanding how to position your business within the visitor economy.

“I want to affirm my sincere gratitude for your multi-faceted support this year. Your capacity to resource has been appreciated and invaluable”.

Karen Ellis, Camel Treks Australia

Tourism consultant Adelaide for Camel Treks Australia