Alex Brown Alex Brown

Supporting Kangaroo Island Trails to Secure Grant Funding

Alex Brown Project Co. was engaged by Kangaroo Island Trails in August 2025 to provide tourism grant writing mentoring, strategic project positioning and professional proofing and editing services for their application to the South Australian Tourism Commission’s Experience Nature Tourism Fund (ENTF) Round 4.

The project centred on the development of Kangaroo Island Trails: New 5-day guided eco tour of Kangaroo Island (ex Adelaide), designed to deliver a high-quality, bookable nature-based tourism experience that showcases iconic landscapes and conservation destinations including Baudin Conservation Park, Flinders Chase National Park, and Kelly Hill.

A key component of the application was the procurement of a 2019 Toyota Commuter GL 12-seater bus, supporting operational readiness, improved visitor access across the island, and the capacity to deliver guided touring in a safe, efficient and visitor-focused way.

In a highly competitive funding round that supported 17 successful applicants, the application achieved a successful result, securing $41,300 toward a total project value of $51,672. The outcome reflects the strength of the project’s strategic alignment to the ENTF program objectives and the growing demand for immersive, nature-based tourism experiences in South Australia.

Testimonial:

“Alex helped us polish and refine our grant application. She provided clear notes for our team to better understand different perspectives on the questions and aligning it properly with the criteria of the grant. Her notes helped give our application the extra boost it needed by connecting it all together, which turned out to be a success! We would definitely use Alex again in the future”.

Kylie-Jane Tull, Founder & CEO, Kangaroo Island Trails

 

Need help with grant writing, strategic positioning, or refining an application to improve your chances of success? Find out more about my tourism development consultancy services and make an enquiry today.

 

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Alex Brown Alex Brown

Port Augusta Tourism Development Strategy 2025–2030 Released

The Port Augusta Tourism Development Strategy 2025–2030 has now been released and shared with the community, marking an important milestone for the future of tourism in the region.

It has been a privilege to contribute to this strategy during 2025, working alongside Port Augusta City Council, local tourism operators, community members and industry partners to co-design a shared plan for growing Port Augusta’s visitor economy in a way that reflects local values and delivers genuine community benefit.

View a copy here: Port Augusta Tourism Development Strategy 2025-30

At its core, the strategy focuses on turning transit into time well spent — positioning Port Augusta as more than a gateway and encouraging self-drive visitors to slow down, stay longer and connect more deeply with the coastal city’s stories, landscapes and people.

The strategy is guided by five strategic pillars, providing a clear framework for future investment, collaboration and destination development across priority areas including:

  • Place Activation & Destination Appeal

  • Product Development

  • Partnerships & Investment

  • Destination Marketing

  • Ecotourism & Community Stewardship

The strategy highlights a number of flagship opportunities that will help shape Port Augusta’s next chapter as a welcoming, experience-led and future-focused destination. Key priorities include:

  • Transformation of the wharf precinct and foreshore, supported by an upcoming $15 million upgrade

  • Activation of the Australian Arid Lands Botanic Garden as a national leader in regenerative tourism and nature-based experiences

  • Renewal of the Wadlata Outback Centre to enhance visitor engagement and storytelling

  • Strategic positioning of Port Augusta Central Oval as a regional events and conferencing hub

  • Strengthening hero assets including the Pichi Richi Railway and Yarta Purtli Gallery

The strategy also recognises that tourism growth relies on more than infrastructure and marketing — it relies on people.

With strong community input, the plan highlights the importance of future workforce supply and skills development, supported by the emerging Port Augusta Technical College, which will play a critical role in developing local capability and empowering future leaders across hospitality and tourism.

The Port Augusta Tourism Development Strategy 2025–2030 is designed as a shared roadmap and practical tool for:

  • Local tourism operators

  • Aboriginal businesses and cultural custodians

  • Council and public sector partners

  • Regional development organisations

  • Investors and collaborators

  • Residents and community leaders, including Business Port Augusta

  • Visitors who care about the places they explore

This strategy sets a strong foundation for coordinated action, investment attraction and destination development over the next five years. I’m incredibly proud to have contributed to this strategy and look forward to seeing Port Augusta’s visitor economy grow through a shared commitment to place, community and long-term value.

Speak to Alex Brown Project Company about your next regional tourism or community project, make contact here.

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